Cutting A Churidar Pajama

The 11 cognitive operations


In the second half of This last session we approach a text by Professor Alejandro Brizuela: The 11 cognitive operations Information Design.

started talking about the object of study of information design. This has always been a source of many questions because it is so ephemeral and intangible compared to those of other disciplines. The information was not considered an object that requires full attention and a specific analysis of their problems. Brizuela

called cognitive categories to significant operations that are performed using visual interfaces. For him, these categories are meta-goals of any designer of information, which resolved to ensure the effectiveness of the interface.

These 11 categories are ranked by the level of complexity of cognitive operations:

1. Organization / Hierarchy - Initial order for a first approach to perceptual and cognitive information.
   
2. Settings - find a coherent order of the elements that make up the system (aesthetic-cognitive factors and cultural).
   
3. id - is part of the representation belongs to the first level of meaning and serves to refer to an object or concept by means of an image.
   
4. Description - provides information you will no judgments about the general state of things. Story
   
5. - a fact has a temporal dimension. Instruction
   
6. - carries instructions on how to solve a specific problem with sequential actions. Guidance
   
7. - determines the understanding of space and its representation. It's very interactive and allows decisions. Explanation
   
8. - allows us to understand complex situations. Try the understanding of performance, causes and effects of an object or natural phenomenon, focusing on the actions and interactive relationships. Operation
   
9. - interface with direct feedback that allows the operation of a device through other interactive interfaces.
   
10. Data Processing - visual interface that allows you to compare scenarios and possibilities in making decisions. Reason
    
11. - socio-cognitive space is based on value judgments and try to convince and defend a position. This theme

classes closed course in the theory and design methodology. In my opinion, was very productive, both the read and discussed in class. Note that this collection of readings is a very good start to tackle design theory and continue GAID in new ways to understand, investigate and analyze the design.


Brizuela, Alejandro. The 11 cognitive operations information design. Electronic document retrieved from http://dv51201.wordpress.com/2007/04/10/operaciones-cognitivas-del-diseno-de-informacion/