Fashion On A Model And On A Normal Person

This time I had to explain to me. I will make a brief review of the writings of Roland Barthes in Rhetoric image with alugunas of slides I presented.


To begin, we talk about the concept of image . This word, according to the ancient etymology is connected with the root imitate, ie, an analog representation ("copy"). On this point, linguists are outside the language will communicate based on analogy. They are not the only ones wary of the linguistic nature of the image, also the common opinion, and that this analogy is considered a limited sense: some think that the image is a very rudimentary compared to the language and others think significance is not able to exhaust the ineffable richness of the image. In this reading, Barthes will talk specifically about the advertising image , as exemplified by the following brand image Panzani (p. 29-30).


mentions that the image provides three messages: Message

1. iconic language message
2. coded iconic message
3. uncoded

is easier to separate the linguistic message to the others, but the distinction between the other two , since both have the same substance (iconic), is not done spontaneously in normal lectra: image viewer receives both the literal message and cultural message. The first message is iconic in a way, printed on the second, the post holder literal message appears as "symbolic" (p. 34-35).


On the other hand, regrasando the linguistic message, it features dual message about the icons are: a function of anchor and one relay.




"Never is a literal image in its purest form (at least in advertising)" (p. 38).





Barthes, Roland. Rhetoric of the Image . Obvious and Obtuse. Paidos Ibérica, 1986.